Hercules Tires Strengthens Sports Marketing Portfolio
Both of the new sponsorships on the basketball court are set to run through the end of February.
NASCAR, Genius Sports Form Landmark Exclusive Betting Data Partnership
This new agreement delivers NASCAR’s first-ever live betting platform to legal sportsbooks, designed to drive fan interest and deepen engagement.
Dodge//SRT, Mopar Add NHRA National Event Title Sponsorships At Houston, Las Vegas Races
Brands partner with Pennzoil to double NHRA sponsorship reach to four events in 2019.
Falken Extends Football Sponsorships Across Europe: 8 Countries, 21 Clubs
The Pan-European football communication strategy is seeing a focus on the English, Spanish and German markets.
Spectra Premium Launches New Motorsports Initiative
The initiative will focus on driver development, sponsorships and high-performance products for racecars.
ExxonMobil Puts Official Sports Partnerships In Fast Lane To Support New Product Launch
ExxonMobil will feature Stewart-Haas Racing driver Kevin Harvick and Basketball Hall of Famer Dikembe Mutombo in an upcoming national marketing campaign for Mobil 1 Annual Protection motor oil.
Bar’s Leaks And Rislone Continue Monster Truck Sponsorships For 9th Year
The stop-leak brand says its monster truck sponsorship is a fun, positive way to educate consumers about chemical repair solutions.
Gates Announces 2016 G-Force Sponsorships
Sponsored racers represent a variety of winter, off-road and dirt powersports racing categories, including snowmobiling, snowmobile drag, snowmobile cross-country, ATV, side-by-side and CVT.
Axalta Coating Systems And Hendrick Motorsports Extend Relationship With Multi-Year Agreement
Beginning in 2016, Axalta will become a primary sponsor of the No. 88 Chevrolet SS team of driver Dale Earnhardt Jr. for 13 Sprint Cup Series races annually, an increase of three per season. Axalta also will be featured as a major associate sponsor during all non-primary events.
Axalta and Hendrick Motorsports Partner Up For Firesuit Fan Giveaway
Axalta racing partner Hendrick Motorsports celebrates its 30th anniversary with much fanfare.