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Motorcraft Announces New Line Of Starters

The simplified product lineup now provides coverage for most Ford and Lincoln vehicles with fewer part numbers.

Motorcraft Continues To Improve Offerings With First-Quarter Product Actions

Ford has introduced several new products intended to meet the needs of shops and suppliers.

Motorcraft Super Duty Diesel Motor Oil

Motorcraft Super Duty Diesel Motor Oil is formulated with premium hydroprocessed base oils and the unique additive technology necessary to meet WSS-M2C171-F1.

The Network Announces The Addition Of Motorcraft To WebShop

“Inclusion in the Network’s WebShop sites allows Motorcraft to provide more information and advantages to buying a premium product for maintenance and repair to our customers. Providing our customers the most complete and up-to-date product information helps them make the best buying decision,” said Tom Frey, vice president of technology for the Network.

Pronto And Motorcraft Host ‘Motor City Madness II’ Event In Detroit

Twenty-two service center customers from around the country were treated to an action-packed weekend that paid tribute to the rich Ford heritage of the “Motor City.”

Motorcraft Announces Third Quarter Product Actions

To date, Motorcraft has reduced pricing on nearly 4,000 parts, which amounts to a 20 percent price reduction across active Motorcraft parts.

Network Member The Parts House Helps Launch Motorcraft Installer Repair Facilities Program

Approximately 20 TPH service dealer customers have participated in the Motorcraft IRF program’s pilot launch, which was designed to reinforce the Network WD’s OE parts strategy. The Network will continue to support the Motorcraft IRF program as it is rolled out to some of the group’s members across the country in 2016.

Motorcraft Launches Bag-in-a-Box Alternative For Oils And Transmission Fluids

Motorcraft’s bag-in-a-box currently features eight part numbers: 5W-20 and 5W-30 semisynthetic oil; 5W-20 and 5W-30 full synthetic oil; 10W-30 and 15W-40 diesel engine oil; and MERCON V and MERCON LV. A box provides the equivalent of 24 quarts or six gallons of product — enough for several oil changes.

Motorcraft Awarded National Pronto Association OE Supplier Of The Year

This award is the highest recognition given by Pronto in the Original Equipment category every year, and each member distributor casts a vote in the nomination.

MAM Customers Can Now Access Motorcraft Data In Autocat+

Autocat+ is MAM’s real-time, cloud-enabled parts catalog.