‘Search For The Ultimate Street Car’ By OPTIMA Batteries Returns To MAVTV
“Search for the Ultimate Street Car” is a year-long competition to determine the best street-legal performance car in America.
OPTIMA Batteries To Power Multiple Team Lucas Series For 2017
Pro drivers with the most Fast Lap awards for the season will receive a $1,000 bonus and the winners will be featured on CBS, CBS Sports Network and MAVTV.
MICHELIN Auto Inflate Addresses Problem Of Maintaining Optimal Tire Inflation Pressure On Commercial Trucks
MICHELIN Auto Inflate, powered by Halo in association with Aperia Technologies Inc., can save fleets an estimated $2,400 per tractor-trailer annually by reducing tire-related downtime events, extending tire life, improving fuel economy and increasing safety, the company says.
OPTIMA Batteries Announces First-Annual Ultimate Film Festival
Automotive enthusiasts nationwide are invited to submit original content. The winners will be unveiled during the 2015 SEMA Show in Las Vegas.
Branden Zelesnak Joins Optima Automotive As Director Of Digital Communications
In this role, she will responsible for the management, growth and development of all social media services that Optima provides.
Optima Batteries Expands Campaigns With Team Lucas Events For 2014
For the third year in a row, Optima Batteries based in Milwaukee, Wis., will partner with Team Lucas in a grassroots motorsports advertising/marketing and sponsorship program that encompasses the Lucas Oil Off Road Racing Series, the Lucas Oil Late Model Dirt Series, Lucas Oil Off Road Regional Series, Lucas Oil Pro Pulling League, Lucas Oil Drag Boat Racing Series and the Lucas Oil Modified Series.
Dr. Albert Bates To Present On Key Performance Indicators For Optimal Goal Attainment At HDAW’14
Bates’ presentation, titled “Extreme Makeover for Distributors: An Effective Enterprise Success Gauge,” will address Key Performance Indicators (KPIs) and why they are important as well as how to analyze and apply the data to assess progress toward desired goals.
Optima Batteries Featured in Two New National TV Spots
The spots promote the new Optima Chargers Digital 1200 Battery Charger.
OPTIMA Batteries Changes the Charge
Johnson Controls Inc. (JCI) has announced Stephen Kepler as the new general manager of OPTIMA Batteries, effective June 1, 2005. Kepler will handle the coordination of all sales, operations and marketing of the OPTIMA Batteries product line worldwide.
Lucas Oil, VT Batteries Form Distribution Agreement
The deal will bring Lucas Oil’s products to new South American markets, including Argentina, Brazil, Chile, Columbia, Ecuador, Peru and Uruguay.
