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Midas Wins Newsweek’s Best Car-Care Company Award

The company has earned recognition as the most service-focused organization in the automotive aftermarket.

Midas Franchisee Recognized By International Franchise Association

Midas franchisee Judd Kyle Shader was honored recently by the International Franchise Association (IFA) with its annual Franchisee of the Year Award.

Midas Recognizes Franchisees Of The Year

The awards were implemented in 2016 to highlight franchisees’ commitment to Midas core values, as well as sales growth, community involvement, business engagement and loyalty to the brand.

Military Times Names Midas As Nation’s Most Veteran-Friendly Car Care Franchise

The Midas organization, with 1,000 stores in the U.S., offers U.S. military veterans who are looking to launch their own businesses as franchisees a waiver of the one-time $30,000 franchise fee.

King Midas Brings The Golden Touch To Commercials

With the Midas TV commercials that begin broadcasting this fall, the 61-year-old brand communicated a simple message: King Midas is alive, well and offering guidance and advice to the mechanics and managers at the nearly 1,300 care-care locations named after him.

Midas Donating One Meal To Feeding America For Every Tire Installed In 2017

The tire-focused outreach is an extension of Midas’ Drive Out Hunger program, which, since November 2014, provided more than 1 million meals as a result of donations by the company.

Synchrony Financial And Midas Extend Auto Care Consumer Financing Agreement

The Midas Credit Card Program has helped motorists care for their cars and trucks for more than a decade.

Mike Gould, Executive Vice President And COO Of Midas, Retires After 36 Years

Over the next three months, Gould will work closely with Ron Seagle, former vice president of operations for Bridgestone, as he joins TBC and transitions into the role of executive vice president and general manager overseeing the Midas and SpeeDee Oil Change & Auto Service businesses.

Midas Partners With Feeding America To Launch ‘Imagine’ Campaign To Fight Hunger

For the first year ever, Midas is partnering with Feeding America, the nation’s largest domestic hunger-relief organization, to bring food, funds and hands-on assistance to local communities in need.

Midas Forges Tire Service Alliance With Michelin

Midas, which began as a muffler specialist in the mid-1950s, blazed a trail as the first nationwide brake-service outlet in the 1970s and morphed into a multi-service provider in recent years, is working to create a new role for itself as a tire and total care destination, installing premier brands such as Michelin and its BFGoodrich line, as well as Goodyear and Cooper.