MEXICO CITY, Mexico — The 12th edition of PAACE Automechanika Mexico, Mexico and Central America’s most important international trade show for the automotive aftermarket, will return to the Centro Banamex in Mexico City, Mexico, July 14-16. Messe Frankfurt Inc. and show partners APRA, MEMA and SEMA have announced a new cooperation agreement between PAACE Automechanika Mexico and the Automotive Service Association (ASA), the key association for the automotive service and repair professionals in the United States.

ASA will endorse the show to its membership and also host up to nine complimentary seminars in its areas of expertise — collision repair, business management and mechanical topics. Automotive service and repair professionals in attendance at PAACE Automechanika Mexico 2010 will benefit from an enhanced educational program and expanded product categories on the show floor with the support from the association.

“We are pleased to announce the cooperation with the Automotive Service Association to address the important collision repair sector of the market,” said Kristen Woodburn, group show director for Messe Frankfurt Inc. “By offering focused seminars for this sector and with the support of ASA, PAACE Automechanika Mexico will expand its reach to the automotive service and collision repair industry in Mexico and Central America.”

In addition to the enhanced seminar program, PAACE Automechanika Mexico expects to expand the presence of collision repair manufacturers on the show floor showcasing their products to the Mexican market.

"ASA is very pleased to play a role in providing quality automotive service and repair education at PAACE Automechanika Mexico,” said Ron Pyle, president of the Automotive Service Association. “We are eager to expand our international presence as a valuable resource for networking, information and training and welcome this opportunity to partner with the leading North American automotive aftermarket associations to add value for technicians and shop owner attendees at this prestigious event."

Based on feedback from the industry and exhibitor commitments, PAACE Automechanika Mexico expects a record show this July. International participation continues to grow with exhibitors booked from 12 countries around the world including Brazil, Canada, Germany, Hong Kong, India, Italy, Malaysia, Mexico, South Korea, Spain, Thailand and the U.S.

For more information, visit: www.PAACEAutomechanika.com.