Optima Batteries Featured in Two New National TV Spots - aftermarketNews

Optima Batteries Featured in Two New National TV Spots

The spots promote the new Optima Chargers Digital 1200 Battery Charger.

NORTH HILLS, Calif. – Two new commercial spots for Optima Batteries have just debuted on national TV. Developed for Optima by Brentwood Communications International Inc. (BCII) the spots are currently running, or are set to run on SPEED, ESPN, Velocity and the Fox Sports Network. The spots promote the new Optima Chargers Digital 1200 Battery Charger.
 
“The team at Optima Batteries came up with the marketing idea that their new digital charger would relegate all other battery chargers to doorstop duty,” said Greg Glass, president of BCII. “Working with that phrase, we came up with the spot concept that would feature a series of vignettes showing humorous uses for old battery chargers. Once the vignettes were developed, everyone agreed that using the classic 1970s Ronco TV commercial style would fit perfectly for these spots.”
 
The Optima team requested that the spots be ‘beat up’ visually, including color hits and static effects, to give them an authentic 1970s low resolution feel. They also requested to frame the vignettes inside a 1970s style television set to bring home the message.
 
In addition to these two new national TV commercials, BCII is finishing up production on two, one-hour specials for Optima Batteries titled, "The Search for America’s Ultimate Street Car." Both specials will air on SPEED fall 2012, leading up to the Optima Ultimate Street Car Invitational annual one-hour special that BCII will produce for Optima Batteries for the fourth year in a row this November.
 
To see the two new Optima Chargers Digital 1200 Battery Charger TV commercials, visit Optima Batteries’ YouTube channel at http://www.youtube.com/user/OptimaBatteries/videos.
 
 

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger