OPTIMA Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, has announced the launch of the OPTIMA Ultimate Film Festival. Through the contest, Optima says it aims to “gather and celebrate the most exciting and powerful performance automotive content in the world.”
Beginning today through Oct. 5, automotive enthusiasts are invited to submit their unique and compelling automotive content to the OPTIMA Ultimate Film Fest panel of judges for the chance to be featured in an upcoming MAVTV episode.
Entries can be submitted as short-form or action films, vying for the “Best in Show” and “Best Action Cam” awards, respectively. Three areas of criteria will guide judges in selecting the best films, including compelling storytelling, authenticity and creativity – films should take a unique approach, be grounded in filmmaking and share true individual experiences.
“This initiative is about celebrating everything that makes the automotive performance industry great – emotional highs and lows, hold-on-to-your-hats performance and never-before-seen perspectives from passionate enthusiasts,” said Cam Douglass, marketing director at OPTIMA Batteries. “Now is the time for enthusiasts to show us what they’re made of, and we can’t wait to see the action and creativity in the submissions.”
The selected finalists’ films will be announced in late October, with an exclusive screening event on Nov. 5 at the House of Blues during the SEMA Show in Las Vegas. At the event, industry peers will vote in real-time to select the winners. Selected filmmakers will receive two general admission tickets to the event. Films shown at the event will also be included in a one-hour TV special broadcast by MAVTV in 2016.
“As popularity for our ‘OPTIMA’s Search for the Ultimate Street Car’ series on MAVTV continues to grow, we recognized enthusiasts everywhere are craving action-packed stories from colleagues and peers,” said Douglass. “We’re thrilled to be spearheading this competitive initiative that will curate and celebrate the type of exciting, branded content making waves in the industry.”
Initial plans are underway to expand the program to qualifying Film Festival events in 2016, culminating in a final competition during SEMA. For official rules, FAQs and full list of submission criteria details, visit optimafilmfest.com. Also, visit OPTIMA Batteries on Facebook and Twitter to join the conversation.
