CYPRESS, Calif. – A company’s website is often the first impression a consumer gets of a business and today, more often than not, that consumer is browsing the Internet through a mobile device or tablet. Knowing this, Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, has just announced the launch of its all-new website that not only features a scalable design, but also an intelligent and personalized user experience as well as improved search engine optimization. 
Nitto says it has seen its Web traffic lean heavily toward the mobile and tablet user over the past few years as those devices have become the dominant portal for browsing the Internet. While years ago having a “mobile-friendly” site was a bit of a novelty, today it has become a necessity. As such, Nitto says this was the top priority when it came to designing its new site. Creating a responsive design through a combination of Foundation, highly customized JavaScript and browser detection libraries, Nitto has created a website that optimizes the layout for all desktop screen sizes as well as mobile devices and tablets in both portrait and landscape orientations. This is possible because of the advanced frontend framework that seamlessly scales, reconfigures and collapses the site content as browser dimensions change.
“Our goal was to create the most advanced and forward thinking website in the tire industry,” said Stephen Leu, assistant manager, brand publishing for Nitto Tire. “We wanted our customers to not only be able to explore our site with ease across every platform, but also benefit from a customized user experience that helps them make an educated and informed buying decision.”
When it came to creating that custom user experience, Nitto turned to the top-performing e-commerce websites for inspiration and adapted those sites’ common elements into its own. The product landing pages on the new website feature a new layout that is designed to help consumers find the right tire for their needs. To do this, user-generated product reviews from a third-party review provider are integrated into every product page. This allows the consumer to instantly browse real-world feedback from actual users in order to help them determine which tire best meets their needs. In addition to the reviews, new large-format, 180-degree and 360-degree product rotations in a responsive 3-D image rotator allow the consumer to see sidewall and tread designs in better detail.
To check out the new website and learn more about Nitto Tire, visit www.nittotire.com.
