• Home
  • News
  • Stocks
  • Resource Center
  • Executive Interview
  • 5 Minutes With
  • Calendar
  • AASA Top 100
  • Advertise
  • Subscribe
  • Contact
aftermarketNews
aftermarketNews Babcox
Dana Named Exclusive Supplier Of Driveline Components For Hino XL7 And XL8 Trucks

by aftermarketNews Staff

EnerSys Continues As Exclusive Battery Partner Of BIGFOOT 4×4

by aftermarketNews Staff

Sponsored Content
Will Self-Driving Cars Boost the Auto Repair Industry?

by GMB North America, Inc.

Lear Reports Record 1st Quarter 2018 Results And Increases Full Year Financial Outlook

by aftermarketNews Staff

Goodyear To Discontinue Distribution To ATD

by aftermarketNews Staff

ITW Raises Guidance For 2018 After Solid 1st Quarter Financial Results

by aftermarketNews Staff

MANN-FILTER Releases 2018 North American Filter Catalog For The Automotive Aftermarket

by aftermarketNews Staff

Wagner Introduces Brake Pads For Popular Ford And Toyota Vehicles, Expands Total Product Offerings Across VIO

by aftermarketNews Staff

MAHLE Aftermarket Introduces MAHLE Performance Bearings For Sport Compact/Import Market

by aftermarketNews Staff

Bosch Expands Braking, Engine Management, Steering Systems And Rotating Machine Product Lines

by aftermarketNews Staff

Lund International Receives ‘Large Manufacturer Of The Year’ Award From Partnership Gwinnett

by aftermarketNews Staff

Manufacturing
October 9, 2008 12:00 am

NGK Spark Plugs Unveils ‘Art of Fast’ Social Networking Site

Share Tweet
Print Print Email Email
aftermarketNews Staff

aftermarketNews Staff,

View bio

  • Bio
  • Recent Posts
  • Popular Posts

First-Ever BMC And FMSI 'Brake Weekend' To Feature Industry Insights From John Washbish And Brent Windom

Continental Offers Wider Range Of VDO Power Door Lock Actuators For Imports And Domestics

Hot Rodders Of Tomorrow’s First STEM Day Opens Eyes For 5th Graders

Standard Motor Products Hosts The Auto Value And Bumper To Bumper 2018 Spring Service Center Advisory Council Meeting

Dana Named Exclusive Supplier Of Driveline Components For Hino XL7 And XL8 Trucks

Registration Open For Collision Repair Education Foundation’s 17th Annual Golf Fundraiser

NAIC Unveils Distracted Driving Awareness Campaign

Hitachi Automotive Systems Renews Silver Sponsorship Of SAE International’s WCX To Focus On Future Mobility And Recruiting

Registration Open For 2018 Women’s Leadership Conference

Auto Care Association Discusses Fueling Talent For The Future At National Association Of Workforce Boards Conference

WIXOM, Mich. – NGK has unveiled a new vehicle for capturing consumer attention. The company this week introduced its new ‘ArtofFast.com’ online community, a social networking website that brings together nearly every existing popular vehicle community and creates a forum for these users to discuss their vehicles and lifestyles. The site was officially launched on Oct. 6.

 

The site allows users to upload vehicle pictures to a virtual garage, schedule local events and connect with thousands of other users.

 

“The Art of Fast Community is an extremely exciting project for us,” said Mark Sprague, marketing manager, NGK. “We wanted to create something that would better connect us to our consumers and their passions. This site allows vehicle enthusiasts to engage in online content and get excited about their vehicles in a new way.

 

“The vehicles we choose to drive and ride says so much about us as individuals,” Sprague added. “It is truly interesting to take a step back and realize the amount of contemporary culture that has originated from owning and upgrading various vehicles — anything from a scooter to an SUV. This is the kind of self expression that NGK is trying to support with the Art of Fast project."

 

This new online experience revolves primarily around the social networking community, but also includes other elements, such as videos, downloads, games and content designed with NGK fans in mind.

 

“We think the site provides everything an enthusiast could want,” Sprague said. “We love that there are folks out there who are as enthusiastic about this [their vehicles] as we are. We hope that this site will become the destination for anyone interested in cars, boats, motorcycles – anything that goes fast.”

 

Moving forward, NGK intends to rely on input from the community to guide the growth and evolution of the site. New features will continually be added and it will serve as a dynamic platform for car, motorcycle, boat and recreational vehicle enthusiasts.  

Search for:
Show Full Article
Subscribe to newsletter Subscribe to newsletter
Copyright © 2018 Babcox Media, Inc. All Rights Reserved
  • Privacy Policy
  • Home
  • News
  • Stocks
  • Resource Center
  • Executive Interview
  • 5 Minutes With
  • Calendar
  • AASA Top 100
  • Advertise
  • Subscribe
  • Contact
Subscribe to newsletter Subscribe to newsletter