NEXUS Automotive International (N!) has strengthened its presence in the Middle East, welcoming Dynatrade Automotive Group as a new partner.

Dynatrade, with its headquarters in Sharjah near Dubai, specializes in European, Korean and Japanese car parts and is one of the fastest-growing distributors in the region, the company says. Its addition as a member is a major step forward for N!, which has made growth in the Middle East a top priority in 2016.

Saman Rashidi, N! business development director, Middle East, said, “Dynatrade is a successful company and we are proud to welcome them into the Nexus community. The addition of such a dynamic, fast-growing group is a big step forward and, along with our other representation in the region, will see the regional footprint of N! coming firmly into shape.”

According to the company, Dynatrade’s car parts division has rapidly emerged as the leading supplier of high-quality aftermarket parts for European cars, carrying more than 35,000 line items in its fast-moving parts range.

“The integration of Dynatrade as a key partner is a major milestone for Nexus this year. The support of Dynatrade is timely as we look forward to our regional N! Connecting Day, which takes place in Dubai on May 11,” said Gael Escribe, chief executive of N!. “This full day event will provide Nexus strategic suppliers active in the region and the local Nexus members with a fantastic opportunity to network and build business relations that will accelerate the pace of growth in this important, exciting and, for Nexus, developing part of the world.

“It takes us significantly closer to the objective we announced just three weeks ago, at our Business Forum in Montreux, that NEXUS will be a global and innovative leader achieving €9 billion (approximately $9.91 USD) in consolidated sales by the end of the year.”