Minimizer has added to two territory managers focusing on the heavy-duty business.

“Experience is crucial in this industry,” said Greg Renberg, Minimizer senior director of sales. “Often times, it seems like everyone knows everyone, so it can be difficult for outsiders to get comfortable and build relationships.”

Minimizer’s new Mideast Territory Manager Geoffrey (Geoff) Cook brings knowledge of the aftermarket sales process and has experience calling on both the construction and trailer markets. Cook’s territory includes Michigan, Indiana, Ohio, Pennsylvania, Delaware, Maryland, West Virginia and Virginia.

“Geoff brings valuable experience to our team,” said Renberg. “We expect him to contribute to the continuing success of Minimizer.”

Scott Holm, Minimizer’s new Northwestern territory manager, has spent a number of years in the heavy-duty trucking market. His territory includes Washington, Oregon, Idaho and Utah.

“Scott is familiar with most of our customers in that area,” said Renberg. “Training and educating dealer personnel and their customers was a major activity in his previous position and will fit very well with our sales and training objectives.”

Both Cook and Holm joined Minimizer in late February.