Honeywell has changed the brand name of its well-known Garrett replacement and performance aftermarket turbochargers to Honeywell Garrett. The company said this change was made to better convey the full capabilities and promise of its differentiated technology used in providing automotive turbocharging solutions to nearly every automaker in the world.
Serving both the independent aftermarket with OE replacement turbochargers as well as specialized performance turbos targeting tuners, grassroots and professional motorsport teams, Honeywell Garrett offers aftermarket customers around the world the benefits of innovative factory-installed turbo technology developed by Honeywell engineering. Honeywell Transportation Systems can apply the company’s broader engineering experience with high-temperature gasoline applications, enhanced aerodynamics and coatings and materials to automotive standards, the company noted.
The Honeywell Garrett portfolio of replacement turbochargers covers gasoline and diesel passenger and commercial vehicles – including numerous advanced two-stage and variable geometry applications. In addition, Honeywell Garrett offers high-performance turbo upgrades and remanufactured replacement turbos built and tested in the same manner as new turbos for those seeking a less expensive option without compromising on performance or reliability.
Honeywell said retaining the legendary Garrett name was a priority for the company as the name has become synonymous with automotive turbocharging for many industry professionals and tuners for decades. Honeywell’s turbo origins date back to the 1950s, when engineer Cliff Garrett led a project team to develop a turbocharger for a Caterpillar D9 crawler tractor that launched in 1954, marking the beginning of the turbocharged era for the automotive industry. Garrett is associated with numerous race championships and speed records dating back to the original F1 turbo era in the 1970s and ‘80s and including historic performances at the 24 Hours of Le Mans as well as global world rally, road racing, drifting and auto cross series.
“We are renaming the product brand Honeywell Garrett to combine the power of Honeywell with the heritage of Garrett,” said Eric Fraysse, Honeywell Transportation Systems Aftermarket vice president and general manager. “We want our distributors and end customers to know that the whole of our design, engineering and manufacturing capabilities are part of every turbocharger we sell, and backed by the same customer service mindset that has made us a turbo leader for more than 60 years.”
As turbo penetration grows to nearly 50 percent of the global market by 2021, the Honeywell Garrett brand name will convey the genuine technology advantage message in emerging markets and across all sales regions, according to Honeywell.
