SOUTHFIELD, Mich. — Federal-Mogul has introduced a new Web site – www.FMSmartChoice.com – designed to help consumers make informed decisions about a wide range of common automotive repairs and maintenance tasks. The new site is a central part of the company’s innovative “Smart Choice” campaign to reinforce the message that longer-lasting, better-performing replacement parts are today’s best choice for consumers. 
The FMSmartChoice.com site includes detailed information to help consumers better understand the basic function of several major vehicle systems and components. Vehicle owners researching a specific repair can explore the advantages of choosing high-quality replacement parts that were engineered specifically for their vehicles. The site also includes details on a variety of special offers available with the purchase of leading Federal-Mogul replacement products.
“Consumers are sometimes offered a range of prices for replacement parts without hearing an explanation of the advantages of one product over another,” said Jay Burkhart, Federal-Mogul senior vice-president, Global Aftermarket. “We created FMSmartChoice.com to help vehicle owners save money in the long run by making the right decisions about how their vehicles are maintained.”
Federal-Mogul’s new “Smart Choice” campaign emphasizes to consumers that choosing premium quality replacement parts can help improve vehicle performance, safety and reliability and extend overall service life. Relying on a lower-quality alternative, though less expensive in the short run, can actually end up costing the consumer more due to a higher incidence of repair, reduced vehicle performance and shorter service life, says the parts maker.
The new Web site includes a link to the automotive industry’s popular “Be Car Care Aware” consumer education site, as well as interactive and downloadable guides to dozens of leading Federal-Mogul replacement products, including ANCO wiper blades, Carter fuel delivery products, Champion spark plugs, Fel-Pro gaskets, MOOG chassis parts, National wheel end components, Sealed Power engine parts, Wagner ThermoQuiet brakes and Wagner lighting products.
