ATLANTA NAPA Auto Parts has launched the "Get Back and Give Back" program in support of the Intrepid Fallen Heroes Fund (IFHF), an independent not-for-profit serving United States military personnel wounded or injured in service and their families.
Throughout the busy travel month of July, NAPA customers will receive up to a $25 mail-in rebate for every battery, alternator and starter they purchase, which they can donate all or a portion of to the IFHF. Additionally, NAPA will donate $1 to the IFHF for each redeemed rebate.
To raise awareness of the fundraising effort, NAPA stores across the country this week hosted a "Black Out," where employees traded their usual blue and yellow uniforms and instead are sporting a black NAPA T-shirt with the IFHF’s logo, along with the phrase, "We Believe In Heroes." Signage also has been placed throughout NAPA stores across the country. Additionally, participating locations in the company’s network of more than 13,000 nationwide NAPA Auto Care Repair Centers will be promote the "Get Back and Give Back" program.
"NAPA is proud to support the Intrepid Fallen Heroes Fund and the important work that they do for the incredible men and women of the Armed forces and their families," said Gaylord Spencer, vice president of marketing strategy, NAPA Auto Parts. "As Americans across the country hit the road this July to visit their friends and loved ones, we encourage them to remember our troops, honoring and supporting them in whatever way they can."
For more information about "Get Back and Give Back," visit NAPA Auto Parts website, or Facebook.com/NAPAKNOWHOW.
To learn more about the Intrepid Fallen Heroes Fund, visit fallenheroesfund.org.