EL PASO, Texas – MSD Performance Group (MSDP), a global leader in vehicle aftermarket performance parts, has been acquired by Hot Rod Brands LLC, an affiliate of Z Capital Partners. MSDP sells products under the MSD, Racepak, Powerteq, Edge and Superchips brands. MSDP filed a voluntary Chapter 11 bankruptcy protection petition on Sept. 6 of this year.
Z Capital is a private equity firm with approximately $1.2 billion of regulatory assets and committed capital with offices in Lake Forest, Ill., and New York, N.Y. The firm specializes in investing in companies with a strong product line and top tier brand recognition. The group leverages its operational expertise in actively working with the management teams of their portfolio companies to enhance enterprise value.
“We are excited to add MSDP to the Z Capital portfolio of companies and believe it to be a terrific growth platform," said James Zenni, president and CEO of Z Capital. "We will work with the management team to continue to be a market leader and deliver cutting-edge products to our loyal customer base. MSDP represents substantial brands within the performance segment and we look forward to further solidifying and growing that brand recognition.”
MSD Performance says it looks forward to the future as the combination of a stronger balance sheet and focused ownership will allow for an even greater ability to serve consumers with exciting new products and technology. In recent years, MSD Performance has expanded its portfolio of products and technology including the award-winning Atomic brand Fuel Injection systems, Flashcal brand Jeep hand-held programmer, Vigilante brand Harley tuning products and this year’s SEMA Show introduction of Brainwave, the new vehicle management network that allows aftermarket components to utilize a common technology platform for complete vehicle communication.
Ron Turcotte, MSDP’s CEO, said “Our restructuring allows us to be positioned for substantial growth through an even greater ability to serve our customers with new, innovative product offerings and a higher level of customer service."
