Motovicity Distribution welcomed Rob Weir, industry racing and performance expert, as its new vice president of sales and marketing.
Weir spent the last 12 years at Subaru of America, working his way through parts, service and sales roles, eventually being promoted to motorsports marketing manager, where he oversaw factory racing efforts, performance marketing and motorsport communications for the brand.
“Motovicity is very excited to add Rob to our leadership team this May,” said CEO Brian Lounsberry. “Rob’s wealth of performance industry knowledge and automotive sales expertise is going to help us to increase business opportunities for both our customers and brand partners.”
Prior to Subaru, Weir worked for agency Campbell Marketing on various projects for Ford Special Vehicle Team (SVT) and Ford Racing Performance Parts. Weir holds a Bachelor of Science degree in advertising and public relations from Grand Valley State University and has claimed multiple video content awards for Subaru in recent years.
“Motovicity is already one of the strongest and most reputable distributors in the industry,” said Weir. “I’m really looking forward to enhancing that reputation while creating more sales opportunities for our customers and manufacturer partners alike with Brian and the entire Motovicity team.”
Weir officially joins Motovicity on May 14.
