Motovicity Distribution, an automotive performance aftermarket distributor, is bringing another high-powered racing event to life in the form of a half-mile top-speed airstrip race. This event is titled “Never Lift,” taking place from April 28-29 at the New Coalinga Municipal Airport.

In collaboration with the horsepower specialists in the area known as the Shift-S3ctor, who have been holding events in Coalinga since 2012, Never Lift will cater to the engagement of all aspects of the grassroots racing community. Manufacturers, dealers, shops, racers, enthusiasts and the media will come together for an event that the company says embodies aftermarket performance. Multiple classes and cash prizes will be available.

Within years of selling to import and modern muscle shops, Motovicity has identified that the growing half-mile airport events remain popular with its customer base. “Motovicity’s place in the market allows us to understand and align the interests of the parties involved in these types of events. With Never Lift, we simply created an event around this passion and what our partners and customers value and enjoy about the aftermarket,” said Curtis Schabath, Motovicity’s marketing manager.  

“CSF is beyond thrilled to hear about Motovicity bringing an amazing half-mile racing event to California this April. Half-mile racing is one the most exciting and rapidly growing motorsports in the country, especially on the West Coast! This high-energy, adrenaline packed type of racing has really pushed the boundaries of car builders around the world to bring some of the most powerful cars to the air strip to see who really produces the fastest cars,” said Ravi Dolwani, CSF Cooling’s manager of racing and high performance

For more information on the event, go to neverlifthalfmile.com.