MERRIMACK, N.H. – ASA Automotive Systems, a provider of software systems and services to independent tire dealers and automotive service centers, has announce the appointment of Mike Provencher as the company’s director of customer services. The company says this newly created role is consistent with ASA’s ongoing focus on providing value that matters most to the client.
 
In his new position with ASA, Provencher will be an integral part of the senior management team, and will direct and manage ASA’s customer service organization, including the Installation and Training Group, the Documentation Group and the Software Support Group. Provencher’s key focus will be to continue to enhance support to ASA customers through improved process development, including internal and external communication and timely responses to customer needs.
 
Provencher brings to ASA extensive knowledge and experience that includes more than 10 years in a director/VP role in the software/technology industry, with proven strong management skills in the areas of project management, customer service, professional services and technical support.
 
“Mike’s background includes directing customer care organizations and providing strategic operational leadership across diverse teams and functions. His knowledge and ability to understand how to solve complex problems makes him a valuable resource,” said Scott Hopkins, vice president of operations at ASA Automotive Systems. “ASA’s business continues to grow and we believe adding Mike to our executive team will help enhance our performance further to increase customer satisfaction and deliver more positive business results.”