Elite has announced that Mike Kost has joined the company as its newest business development coach. In his new role, Kost will utilize his 20 years of experience as a shop owner to provide one-on-one business building guidance to current shop owners throughout the U.S.

Kost began his career as a technician (ASE Master Certified), but soon realized his dream of becoming a shop owner when he purchased his first Precision Tune store. Kost was able to utilize the skillset he picked up from business college to both start up new shops from scratch and make failing shops profitable, and within five years of purchasing his first store he found himself running four locations. As a franchisee, Kost has been awarded Precision Tune’s Top 10 Presidential Award, received an award for creative marketing and, for 15 straight years, has received an award for achieving the highest sales volume in his area.

For more than 20 years Kost has continued his education by attending numerous industry sales, management and customer service courses, and the knowledge he’s obtained has helped him create systems and processes that have enabled him to run multiple successful shops from more than 300 miles away as an absentee owner. In the past 13 years he’s spent as an absentee owner, he’s enjoyed helping other shop owners understand the importance of customer service and create proven processes to become more successful.

“Mike actually started out as a client in Elite’s Coaching Program, but I soon realized that because he was running such a remarkable business he would be more than qualified to help our other coaching clients build their businesses. Mike also has the ethics we look for in all of our coaches, so we couldn’t be happier to have him join the Elite family,” said Bob Cooper, president of Elite.