Midas Partners With Feeding America To Launch 'Imagine' Campaign To Fight Hunger

Midas Partners With Feeding America To Launch ‘Imagine’ Campaign To Fight Hunger

For the first year ever, Midas is partnering with Feeding America, the nation's largest domestic hunger-relief organization, to bring food, funds and hands-on assistance to local communities in need.

This September, also known as Hunger Action Month, Midas has launched its “Imagine” campaign to support hunger relief efforts across the country, raising donations that will mean thousands of meals for the hungry. For the first year ever, Midas is partnering with Feeding America, the nation’s largest domestic hunger-relief organization, to bring food, funds and hands-on assistance to local communities in need.

“We are so thrilled to collaborate with Midas on this extremely important cause,” said Nancy Curby, interim senior vice president of development at Feeding America. “The company’s efforts to date are truly impressive, and we know that together we can make an even stronger impact for those in need.”

midas-video-capture-imagineMidas launched “Imagine” with two innovative social media efforts. Midas’ powerful new video to raise awareness and meals for Feeding America has already garnered nearly half a million views on Facebook and YouTube in its first few days. The video features two kids preparing an elaborate gourmet meal — and a chilling twist that drives the hunger message home, inviting viewers to text “MIDAS” to 50555 to donate $5, along with donating a meal for every single share of the video. Midas also has transformed Midas waiting rooms across North America into a virtual food drive, inviting customers to draw meals on paper plates, snap a photo and share on social media using #MakeThisMealReal. For every “imagined” meal, the company will donate one real meal to Feeding America. In addition, Midas franchisees across North America will run food drives during September to benefit their local food banks.

The “Imagine” campaign caps the second year of Midas’ Drive Out Hunger platform — Midas’ long-term commitment to hunger relief.

“We are very excited about this initiative,” said Mike Gould, CEO and executive vice president of Midas. “Hunger relief is a cause we feel very passionate about. Over the years, it has become an effort that is part of who we are as people and as a company as a whole.”

The Midas Drive Out Hunger program started as a grassroots effort led by local franchisees and has become a major brand initiative. Across North America, Midas franchisees are working with local food banks to fight hunger in the communities where they live and work, collectively donating more than 1 million meals since 2014, raising 240,000 meals and 33.4 tons of food in last summer’s #1Mile1Meal hunger-fighting road trip.

You May Also Like

Auto Care Voices Support for FTC, DOJ Comments on Right to Repair

The agencies asserted that renewing and expanding repair-related exemptions would promote competition in markets for replacement parts, repair and maintenance services.

bill hanvey right to repair

The Auto Care Association is voicing its support for recent comments from the Federal Trade Commission and Department of Justice advocating for regulations that would allow consumers and businesses to repair their own products.

In their comment to the U.S. Copyright Office, the Federal Trade Commission and the Justice Department’s Antitrust Division asserted that renewing and expanding repair-related exemptions would promote competition in markets for replacement parts, repair and maintenance services, as well as facilitate competition in markets for repairable products.

BendPak Launches Fusion ‘All-in-One’ Portal for Dealers

The new portal streamlines product research, ordering and marketing, and offers up-to-the-minute product availability and pricing.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Vehlo Acquires Shop Management Software, Shop-Ware
Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

TechForce Announces Winners of Techs Rock Awards

Misael Rodriguez and Dustin Thomas are the grand-prize winners.

Techs Rock Awards

Other Posts

ISN Expands Freedom Program for Mobile Tool Dealers

ISN’s Freedom Program is designed to provide experienced, successful mobile tool dealers with support to become an independent mobile dealer and expand their growth.

Freedom Program
Franchise Times Recognizes Take 5 Oil Change

Take 5 was recognized as the winner in the “Road Warriors” category of the Zor Awards.

Sun Auto Continues Growth in Houston

The winner of a Ford Bronco Sport giveaway was named as part of Sun Auto’s plans to invest in the community and show appreciation to its customers.

Sun Auto Continues Growth in Houston
Spark Car Wash Opens Fifth Location in Northeast

The new location “represents a milestone in Spark’s expansion and key progress toward its mission to modernize car washing with cutting-edge clean technology and membership-driven services in the Northeast region.”

Spark Car Wash