Mickey Thompson Unveils New Brand Identity

Mickey Thompson Unveils New Brand Identity

Mickey Thompson Tires & Wheels unveiled a refreshed brand identity this week in Las Vegas during a special press conference hosted at the company’s new SEMA Show booth.

mt-logo-gold-on-white-4cMickey Thompson Tires & Wheels unveiled a refreshed brand identity this week in Las Vegas during a special press conference hosted at the company’s new SEMA Show booth.

Chris Barbara, president of Mickey Thompson, provided media personnel, dealers and distributors with a preview of what lies ahead for the iconic brand that included a special video presentation telling the story of the company’s history of innovation and passion for performance. He went on to share insight into the meaning behind the changes, scheduled for rollout in 2017, as a statement to the company’s continued evolution.

“What you see here today is a reflection of Mickey Thompson’s passion and vision for the future, rooted in a long history of industry-leading innovation,” said Barbara.

In his comments, Barbara included a tribute to the late Mickey Thompson, as well as the company’s customers and special guests.

“Today we are unveiling a refreshed brand identity,” continued Barbara. “But, we are not changing what defines our brand. We are solidifying our core beliefs, our commitment to deliver value to our employees, dealers and consumers each and every day. We also affirm our passion to be the best, to win, to stand on the gas.”

Barbara gave special recognition to the Thompson family, defining the relationship and went on to say, “Our brand is legendary because of the man who started it all – Danny Thompson’s father.”

Barbara continued by sharing some of the many historic milestones the company has achieved throughout the years, from delivering the world’s first five-second quarter mile radial drag tire, to setting land speed records at Bonneville, and winning Lucas Oil Off Road Racing Championships.

In closing comments, Barbara gave special recognition to individuals and organizations that have contributed to the company’s success, and introduced celebrity guests and racing icons. Among them was racing champion Brian Deegan, a Mickey Thompson sponsored athlete and co-developer of the Mickey Thompson Deegan 38 tire and wheel line.

Reflected in the SEMA Show booth design, sales and marketing materials, apparel and other materials available at the show, the company plans to implement its new branding beginning in 2017.

You May Also Like

Dana Participating in Easter Jeep Safari

The event will take place in Moab, Utah, March 23-31.

Dana to Participate in Easter Jeep Safari 2024

Dana Incorporated will participate in Easter Jeep Safari 2024, held March 23-31 in Moab, Utah. Dana products will be on site and available for demonstrations.

“At Dana, we are committed to rigorously testing and validating our products in the most challenging conditions to guarantee superior quality, durability, and performance,” said Bill Nunnery, senior director, sales and marketing, global aftermarket for Dana. “Easter Jeep Safari features rugged trails that offer us an ideal terrain for product trials. The event also gives us the opportunity to engage with Jeep enthusiasts and understand how we can enhance their off-road experiences through vehicle customizations.”

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

ZF Aftermarket Releases 80 New Parts
Schaeffler Highlights ESG Progress in 2023 Sustainability Report

Schaeffler is currently focusing on seven key ESG goals in the implementation of its sustainability strategy.

Schaeffler 2023 Sustainability Report
CMA, DoubleCoin to Showcase Long-Haul Steer Tires at MATS

Company reps will be on-site to answer questions, schedule meetings and coordinate a raffle of outdoor sporting equipment in booth #11140.

tire-distribution-outlook-tire-rack
GB Reman to Host Jackpot Giveaway Winner at Long Beach Grand Prix

Jon Hetzel, owner of Hesski ServiCenter in Levittown, Pennsylvania, will join GB Reman in the company’s hometown next month

GB Reman to Host Jackpot Giveaway Winner at Grand Prix of Long Beach

Other Posts

Bendix Surpasses Worker Safety Goals

Bendix says its Total Case Improvement Rate improved since 2022.

Bendix Announces Worker Safety Statistics
New Rislone ‘DEF Crystal Clean’ Clears P20EE Codes

The product scrubs away crystal contaminants from the selective catalytic reduction systems of diesel cars, trucks and SUVs.

New Rislone DEF Crystal Clean Diesel DEF & SCR Emissions System Cleaner Announced
SMP Announces New Oil Filter Housing Kits

The kits feature multiple design improvements to prevent leaks, according to SMP.

SMP Announces New Oil Filter Housing Kits
NTK Technologies Announces Merger into Niterra North America

The merger will take effect on April 1, and NTK Technologies will begin operating under Niterra North America Inc.

Niterra Merger