Michelin North America has announced the launch of online retail tire sales for consumers in Southeast markets through MichelinMan.com. The site aims to simplify the tire buying process so consumers can research, select and purchase tires, as well as schedule installation with a local Michelin service partner, all in one location.
“Michelin does not own any retail stores, so our close relationship with dealers is critical for the success of this program,” said Scott Clark, chief operating officer, Michelin North America. “We have worked very closely with our retail partners to ensure we have an offer that promotes their business while also offering consumers the convenience of researching and buying online.”
When an order is placed online, consumers will schedule an installation appointment with a local service provider based on proximity. Tires will be shipped directly to the service provider. Michelin’s BFGoodrich Tires brand began offering online tire sales earlier this year. Tire dealers that sign onto the program will be able to provide service for consumers who purchase either BFGoodrich or Michelin brand tires. Both the BFGoodrichTires.com and MichelinMan.com websites will aim to sell nationally by mid-2017.
