McLaren Automotive has announced a further strengthening of its North American communications team during a period of unprecedented growth for the brand in the region. It has added Roger Ormisher to the new position of vice president of communications and PR. He will report directly to Wayne Bruce, McLaren global communications and PR director, who is based in the company’s Surrey, U.K., headquarters, and regionally to Tony Joseph, the McLaren North America President, located in New York.

Ormisher will be responsible for developing and implementing a press communications strategy to enhance and grow the visibility of the McLaren brand on the back of the recent launches of the 720S and 570S Spider, both new to the U.S. market in 2017. Ormisher brings more than 30 years of global experience in both marketing and PR in the automotive industry, spanning three major continents – Europe, the U.S. and Asia. He held senior communications positions at Volvo Car Corp., Nissan Corporate and Fisker Automotive, and most recently was responsible for starting a new automotive experiential business for the Nth Degree agency in California.

“I am thrilled to be joining such an illustrious brand at this moment in its growth,” said Ormisher. “With the company having nearly doubled its sales globally in the past year, some amazing new product just arriving on North American shores and a further 13 new models in the pipeline as part of McLaren’s vision for 2022, I’m excited to help grow the brand and maybe play a small part of history in the making.”

Bruce added, “Roger brings a broad range of experience in communications, PR and brand-building to the table for McLaren at a key point in our plans to secure a greater share of the North American market. We now have all the pieces in place to tell our exciting brand story to a wider audience in the U.S.”

Ormisher joins the McLaren Automotive team in the U.S. on Oct. 30.