Marx Group, a full-service agency for the automotive aftermarket, has announced the launch of its corporate rebranding. Long known to the industry as The Marx Group, the company has simplified its name to Marx Group and launched a new website at marxgrp.com combined with a new logo.
“Strategy drives all we do as an agency and our research indicated that we are almost always referred to as Marx Group, rather than The Marx Group,” said Devin Hart, president and co-CEO. “By shortening our name, we could design a contemporary way of expressing our brand through a bold ‘M’ that symbolizes our three core offerings of research, strategy and marketing communications.”
Marx Group targets the automotive, performance, heavy duty and commercial vehicle aftermarket, offering clients a diverse range of marketing services.
“From their very first moment on our new home page, viewers will know we live and breathe the auto care industry,” said chairman and co-CEO, Tom Marx. “Our team created the new site to give users an engaging experience while understanding all that Marx Group offers its clients. Most notably, our new project portfolio section takes viewers on a journey through the work we have delivered to clients for more than 30 years.”
Visitors to the new and updated website will find it clean, intuitive and easy to navigate, allowing them to access information about the agency’s services and portfolio of work.
From digital to traditional advertising, branding, event management, research, strategy and public relations, Marx Group’s portfolio showcases the variety of services it offers.
“Our new tagline, ‘Amplifying Brands,’ isn’t necessarily about being the loudest or the most in-your-face,” said Steffanie Savine, Marx Group’s vice president of sales and accounts. “It’s about creating campaigns that resonate with the target audience and connect with them emotionally, building trust and brand preference over time.”
According to Marx, “Our rebranding, the unveiling of our new website and a fresh new logo are proof of our partnership with our clients and the industry. The auto care industry has come a long way since its inception and so has Marx Group. We have evolved together.”
The new Marx Group website is fully responsive on all devices and was launched in conjunction with the 2016 edition of AAPEX and SEMA.
For more information, phone 415-453-0844, or visit marxgrp.com.
