Magna International Inc. will demonstrate its future mobility capabilities during the 2017 Consumer Electronics Show (CES) with a HoloLens mixed-reality experience and ADAS simulator.
Future mobility will continue to be a key topic at CES, and Magna says it has created a unique experience for attendees. At the Magna booth, attendees will be able to use Microsoft’s HoloLens mixed-reality technology to personally experience the car of the future. The self-contained, holographic computer will allow attendees to experience unique future vehicle technologies including:
- Cameras, sensors, LiDAR and radar systems that enable autonomous driving
- Seat sensors that provide continuous feedback to the driver
- Active aerodynamic fuel efficiency technology
- Various powertrain architectures, from multiple hybrid variants to full electrification
In addition, the company will showcase its latest advanced driver assistance systems innovations and how they are helping automakers reach various autonomous driving levels today and for the future.
“We pride ourselves in pushing the boundaries of technology and innovation. We do this by identifying the forces impacting mobility and creating solutions that support the shift in the automotive landscape,” said Swamy Kotagiri, chief technology officer, Magna International. “We are excited to be at CES 2017 to showcase our capabilities and commitment to investing in new ideas that make the driver experience safer and smarter.”
Magna’s booth at CES will be located at Magna booth No. 5936, North Hall LVCC, from Jan. 5-8, 2017. For more information on Magna and its capabilities, visit magna.com.
