BURFORD, Ga. – Lund International, a long-standing provider of automotive aftermarket accessories, recently announced the realignment of its house of brands, consolidating from five brands to three distinct brand names: AVS, LUND and BELMOR. The three brands have been making products in the U.S. since the 1930s.
According to the company, the brand realignment is part of a strategy that aims to establish Lund International as "the easiest company with which to do business," supported by comprehensive product lines and great customer service. In keeping with this initiative, the brands’ logos, taglines, website, marketing, packaging and collateral support have also been updated.
“Our efforts to realign our brands and respective product lines were a result of industry, channel and consumer research conducted earlier this year,” said Joe Thompson, vice president of marketing, Lund International. “We are committed to building channel confidence and consumer awareness, interest and excitement around with the most functional, high-performance, protective and stylish automotive aftermarket accessories for heavy trucks, trucks, SUVs, CUVs, vans and passenger cars. We are excited about our refreshed website, marketing and promotional support we are launching in the fourth quarter and look forward to keeping the momentum going well into 2013.”
The company’s new brand alignment, marketing taglines and product offerings are as follows:
"AVS, Ahead of the Curve"
Auto Ventshade (AVS) is the innovator of the original ventvisor and the category, according to Lund. The product line includes ventvisors/side window deflectors, hood protection, light covers, chrome accessories and scoops.
"LUND, Premium Style. Lasting Performance."
The LUND brand name reflects the company’s premium automotive accessories, offering high-performance and stylish accessories for trucks, SUVs, CUVs, vans and passenger cars. As a part of the realignment, the Nifty and Deflecta-Shield brands have been rolled under the LUND brand and will continue as staples in the product line. Products include hood protection, running boards/nerf bars, tonneau covers, floor liners, storage boxes, cargo management, bed accessories and grille coverings.
"BELMOR, Because You Drive Heavy Duty"
BELMOR is a leading heavy truck accessory brand offering protective and stylish accessories sold at more than 3,000 heavy-duty truck dealerships and retail locations throughout North America.
