Lumileds LLC, Founded by Philips, a subsidiary of Royal Philips, has been selected by the Aftermarket Auto Parts Alliance as the preferred supplier of automotive lighting products throughout the North American region. The Alliance is an organization of independent automotive aftermarket warehouses, parts stores and certified service centers in the U.S., Canada, and Mexico.
The announcement was made by Russ Stebbins, director of sales, NAFTA Automotive Aftermarket. Stebbins noted, “We look forward to helping The Alliance members significantly increase their automotive lighting sales and profitability by providing them with a complete, one-stop source for all of their lighting needs.”
Alliance members will be offered a full Philips-branded portfolio of automotive lighting for both commercial and retail programs. The Philips line includes one of the aftermarket’s most complete selections of commercial automotive lighting and accessories, featuring a full range of Xenon HID headlight bulbs, upgrade halogen lighting and LED innovations.
Lumileds LLC backs up the Philips lighting portfolio with point of sale tools that include commercial cabinets and headlight upgrade cabinets installers can use to stock and sell standard replacement and upgrade lighting to their DIFM customers.
Stebbins added, “Being recognized as the preferred source for automotive lighting is a tribute to the dedication of our sales team members and the hard work of our entire organization. This is very exciting news for us and further cements our go-to-market strategy. We are very grateful for the opportunity to serve The Alliance membership and are delighted to be partnering with them in this new and exciting program.”