Lubrication Specialties Inc. (LSI), a manufacturer of lubricants, fuel and oil additives for the automotive aftermarket under the brand Hot Shot’s Secret, has announced that two key management positions have been filled: director of marketing and director of sales. Both positions were filled prior to the 2017 AAPEX Show in Las Vegas and in time for 2018 planning.
Robert “Bob” Miller recently was hired as director of sales to work with developing distribution of Hot Shot’s Secret sales through the company’s network of manufacturer representatives. Miller also will work direct with the company’s numerous retail accounts to introduce new products, promotions and training. Miller is a seasoned sales manager who has worked with top radio and TV stations throughout major Ohio markets. Prior to accepting his position at LSI, he served as the national sales manager for WVNO/WRGM radio and WOHZ/WMFD TV in Mansfield, Ohio. A graduate of The Ohio State University, he has more than 25 years of experience in developing accounts, presentations, marketing and training to successfully build brands and expand markets.
LSI’s new director of marketing, Kyle Fischer, has close to 20 years of experience in marketing, sales and management positions. A self-professed “gear head,” with a passion for anything car-related, he spends his free time drag racing and attending car club events. Fischer has a Bachelor of Science degree in marketing and business administration from Franklin University in Columbus, Ohio. Upon graduating, he served as the field marketing manager, then the regional marketing manager for Owens Corning in Ohio and in Chicago. Fischer managed a staff of more than 40 field promoters, supervisors and managers; exceeding goals for revenue and new prospect development. Prior to joining LSI, Fischer served as the regional marketing manager for Trident Marketing, where he oversaw lead generation, trade shows and business development partnership programs, while effectively growing his territory to be the top market for sales and revenue.
LSI President Chris Gabrelcik, commented, “This year, LSI is celebrating our 20th anniversary and with this milestone we also have experienced incredible growth, especially in the automotive aftermarket. In the search to fill these two key positions that are focused on non-industrial markets such as automotive and motorsports, we looked for candidates who were self-motivated with a proven track record of success, a quick study and demonstrated a creative approach to problem-solving. Kyle and Bob’s transition to LSI has been seamless. We welcome both to the LSI team and look forward to their contribution.”
LSI offers a full line of oil and fuel additives for gas and diesel engines under the brand Hot Shot’s Secret with more than 30 products sold online and at major retailers including: PETRO, Tractor Supply, Love’s, Pilot, Meijer, Walmart.com, AutoZone, Travel Centers of America and more.