Kukui Corp. announce that it has formed an alliance with the Institute for Automotive Business Excellence, a provider of business education for the automotive repair industry. Kukui, which makes marketing software for repair shop owners, will work with the Institute’s clients to help them gain better insight into the effectiveness of their marketing efforts.

Under the alliance, Kukui will offer the Institute’s clients free access to its software platform for one month. The platform provides detailed data on how well a shop’s marketing channels are performing. The company’s product suite also includes smart Web pages that are optimized to boost leads and conversion rates, a simple-to-use content management system that is integrated with a shop’s point-of-sale system and customer retention tools such as email service reminders.

“Kukui has been providing outstanding services to our clients nationwide and in Canada for over three years and has been producing a product that supersedes the competition every time,” said Shari Pheasant, chief operating officer of the Institute. “Their website design, product implementation, dedication to quality and ongoing customer deliverables are unmatched.”

The Institute’s mission is to improve the quality, accessibility and affordability of business education for the auto repair industry. The coaching company offers live classes, webinars, virtual forums and an online library filled with hundreds of documents to help shop owners develop an array of business systems and processes. The Institute also provides individual consulting and a free business analysis so shop owners can determine where to best concentrate their management efforts.

“The Institute is made up of skilled coaches who know how to quickly assess a shop’s weaknesses and offer solid advice to get an owner on track and profitable,” said Mike Giblin, president of Kukui’s U.S. Operations. “We’re thrilled to be working with industry veterans.”