Keystone Automotive Operations Adds Addictive Desert Designs, Iron Cross To Product Lineup

Based in Arizona, all ADD products are American-made and use steel from U.S. mills. ADD says raw materials “come to us in straight tubes and everything is man laser cut, welded, and powder-coated right on-site." All Iron Cross products are American-made and bear the symbol of an eight-point Maltese Cross, which represents courage, honor, dedication and loyalty.

Keystone Automotive Operations welcomes Addictive Desert Designs (ADD) to its truck and off-road category. ADD offers one of the largest selections of aftermarket off-road bumpers for trucks, Jeeps and SUVs. ADD also manufactures suspension kits, roof racks, tire carriers and winches.

Based in Arizona, all ADD products are American-made and use steel from U.S. mills. ADD says raw materials “come to us in straight tubes and everything is man laser cut, welded and powder-coated right on-site. We have over 85 people across the company, with 40 fabricators that weld nonstop alongside the laser machine team that runs 24 hours per day,” said account manager Chris Wagner.

ADD says it is eager to partner with Keystone to expand its brand to off-road enthusiasts everywhere. “Our focus for the upcoming year includes Toyota applications, the Ford Raptor and the Jeep JL. We just released our new products for the JL right before the Keystone BIG Show – three front bumper and two rear bumper designs, as well as a spare tire carrier,” said Wagner.

Retailers, restylers and installers can expect high-quality, visually appealing products that offer customers both style and function, according to Wagner. “We’re really excited to join Keystone, one of the largest aftermarket wholesale distributors in the industry. The greatest part for us is Keystone’s next-day delivery to shop owners, and they do it on their own fleet. All of our bumpers are packaged in a box and then on a pallet, with expandable foam so they don’t get damaged during shipping,” he added.

Keystone also added Iron Cross Automotive to its truck and off-road category. The company’s dedicated workforce uses state-of-the-art technology to manufacture premium running boards, heavy-duty bumpers, winches and other truck/Jeep accessories that promise to both look and perform great. All Iron Cross products are American-made and bear the symbol of an eight-point Maltese Cross, which represents courage, honor, dedication and loyalty. It’s a badge the passionate employees are proud to adopt as their own, according to the company.

Expansion is the next step for Iron Cross, according to Owner and President Troy Bundy. “Keystone is the biggest and the best,” he said. “I’ve always wanted to sell Keystone … they keep it on the shelf.”

Already retaining a deep application list, Bundy and his team are now looking to branch out further into the Jeep business, and already have products lined up for the newly released JL trim. Bundy believes good taste and a strong team allow Iron Cross to stay on trend and go to market quickly. Add to that an impressive line of accessories, Keystone’s distribution model and a step product that won the Best New Product award for the off-road category at the 2016 SEMA Show, and that goal seems right on target, according to Keystone.

In addition to its work inside the manufacturing facility, team Iron Cross devotes its time and talent to custom vehicle builds for Folds of Honor, a non-profit organization that has provided educational scholarships to spouses and children of America’s fallen and disabled service-members since 2007.

“We owe our freedom to less than 1 percent [of the population]. The more I was around men, women and families who sacrificed everything, the more I realized how few people in this country of ours truly understand the sacrifice. Now it’s my time to serve,” said Bundy.

Federated Auto Parts Distributors announced it is entering into a collaboration with the Association of Independent Oil Distributors (AIOD) – one it said will focus on mutual benefits for the respective members.

“Federated is constantly looking at ways to improve value for all constituents and this agreement provides that,” said Sue Godschalk, president of Federated. “This collaboration provides added volume and opportunities for our suppliers, new partners for our members, and added supply points and products for shop customers. We have enjoyed working closely with several AIOD members in the past and this agreement will expand and create further opportunities for both Federated and AIOD.”