Greg Livingston of All Trade Tools, CAWA chair of the board, has appointed Kent Van Oort of Federal-Mogul Motorparts to the association’s Manufacturers’ Advisory Council (MAC). “Mr. Van Oort and Federal-Mogul Motorparts have been longtime supporters of CAWA and we are pleased he will join our leadership team and get further involved in the association,” said Livingston.
Currently, Van Oort serves as the regional marketing leader of the Western United States for Federal-Mogul Motorparts. In this role, he is responsible for defining and implementing regional marketing strategies, creating customer-focused marketing campaigns and driving return on marketing investments to deliver financial results.
Before joining Federal-Mogul Motorparts, Van Oort led the Automotive Aftermarket Integrated Marketing Group at Gates Corp. Prior to Gates, he established the brand for Level 3 Communications, a global communications network optimized for Internet Protocol services. Van Oort’s career started in New York City developing advertising campaigns for AT&T, BMW, Chesebrough-Ponds, Coca-Cola, ESPN, MCI, Nestle, RJR Nabisco and the Seagram Beverage Co.
He received a Bachelor of Journalism degree in advertising from the University of Nebraska-Lincoln and is a graduate of the Northwood University Aftermarket Leadership 2.0 program.
