SAN DIEGO — Robert Pierce, owner and CEO of MasterCraft, a manufacturer of off road, racing, performance and recreational seats and mounting hardware, has announced the hire of Jim Chick as president.
Chick has built a career that spans nearly three decades in the specialty automotive aftermarket having held key positions with such industry leaders as Mr. Gasket, Mickey Thompson Tires and Trail Master Suspension Products.
“As a former off-road racer, Jim Chick brings not only his comprehensive managerial and profitability experience to MasterCraft, but a genuine enthusiasm for off-road sports,” says Pierce. “We’re extremely excited about where his leadership and marketing skills will take the company.”
“To be part of the team of the most recognized name in off-road seating is fantastic”, says Chick. “I’m anxious to begin setting the forward looking strategies and tactics for the customer base and expanding the product assortment for racers and enthusiasts alike”.
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