The latest IMR Insight entitled “Millennial DIYers – Light Maintenance Product Aggregate” is now available.
Millennials account for nearly 30 percent of DIY light auto maintenance repair purchases. This latest IMR Insight focuses on what influences their purchase decisions, as well as their opinions and attitudes about media, brands and shopping.
The report can be accessed by visiting the IMR Inc. website at automotiveresearch.com or clicking here.