WESTMONT, Ill. – IMR Inc. has announced the availability of its Do-It-Yourself (DIY) Decision Process Studies. According to IMR, it is the only industry research available that comprehensively tracks the who, where, how and why DIYers make their purchasing decisions.

While most consumer tracking studies can tell who bought the products and where they were purchased from, IMR’s research also includes data as to why consumers bought the products and what factors would most likely influence future purchasing decisions, according to Bill Thompson, president and CEO. Thompson added that the information available through this research can help identify points of influence during the decision process.

IMR recently introduced two new DIY Decision Process Studies – brake shoes and pads, and oil filters. Both studies can be purchased by contacting IMR Inc. at 1-800-654-1079 or by visiting their Web site at www.AutomotiveResearch.com.