WESTMONT, Ill. IMR Inc. has expanded its automotive research capabilities “south of the border” by adding a Latin American division that provides repair shop and consumer research about the Mexican aftermarket. Studies such as brand awareness, parts purchasing habits and decision process studies will be a focus of this division, in addition to IMR’s other research capabilities.
“Mexico is a growing market that holds vast possibilities for aftermarket companies that currently have business in Mexico or are considering expanding to this region,” said Bill Thompson, president and CEO of IMR. “Based on feedback from a wide variety of industry organizations, there has been a need for information about the Mexican aftermarket for some time and IMR is proud to offer these new research capabilities.”
IMR helps aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends. IMR says its studies shed light into competitors’ strengths and weaknesses and deliver data that brings them closer to their customers, distribution channels and market opportunities.
“The addition of our new Latin American division is another example of how IMR is continuously looking for new ways to serve the needs of our customers,” Thompson said.