WESTMONT, Ill. – Leading automotive research firm IMR Inc. has announced the availability of its 2012 Repair Shop Syndicated Research.
 
According to IMR President and CEO Bill Thompson, a deep and thorough understanding of what motivates and influences technician customers is the key to building brand loyalty and making smarter business decisions.
 
“IMR’s syndicated research has helped many aftermarket companies understand how repair shops behave, and how their brands and products perform against the competition,” said Thompson. “We track all types of shop purchasing behavior and provide documentation of supplier usage, parts purchasing behavior, brand recognition, brand preference, brand usage, supplier solicitation trends, buying habits, loyalty factors, demographics and much more.”
 
Shop Insights
IMR provides an in-depth monthly report as it relates to what is going in the repair shop, including information such as:
·      supplier awareness (aided/unaided)
·      supplier usage and consideration
·      first, second and third call supplier
·      percentage of parts purchased from primary supplier
·      primary supplier overall satisfaction
·      importance of key supplier attributes
·      primary supplier key attribute satisfaction ratings
·      primary supplier recommendations and future
 
Category Insights
IMR provides in-depth analysis on what types of service are being performed and what brands are being used. Information provided in the reports includes:
·      average number installed
·      when presented with domestic/Asian/European vehicles for repair
·      brand awareness (aided/unaided)
·      brand usage and consideration
·      preferred brand
·      brand primarily used and others used
·      importance of key brand attributes
·      primary brand key attribute satisfaction ratings
·      good/better/best parts usage
·      premium brand considerations
 
Shop Demographics
IMR’s monthly reports supply an overview of what is happening in shops across the country. Information is supplied directly from the shops. IMR supplies essential information such as average number of technicians and bays in each shop, the average number of vehicles serviced and the average dollar value of ROs.
 
For more information, call at 800-654-1079 or visit www.AutomotiveResearch.com.