WESTMONT, Ill. IMR Inc. is celebrating its 35th anniversary as a premier source of automotive research.
Headquartered in Westmont, Ill., IMR Inc. has been an industry leader in automotive research since 1975. The company conducts syndicated and proprietary market research studies that focus on automotive parts and services, repair shops, technicians, accessories and vehicle technology trends. IMR research is frequently referenced in industry association fact books and status reports and industry magazines.
“Since 1975, IMR has been a pioneer in automotive research,” said Bill Thompson, president and CEO. “No other company offers the breadth and depth of experience, and the rigorous methodologies that IMR brings to the table. While we have longevity in the aftermarket, we are committed to keeping up with an ever-changing industry and we are continuously developing new ideas and ways to service our customers.”
IMR has a history of helping aftermarket companies and OEMs achieve competitive advantages by providing detailed consumer, repair shop and technician demographics and purchasing trends. IMR studies shed light into competitors’ strengths and weaknesses and deliver data that brings them closer to their customers, distribution channels and market opportunities.
Today, as more distributors, retailers and manufacturers focus on category management as a means to maximize sales and reach profitability targets, IMR provides a variety of research tools, including large syndicated studies and custom research geared toward the following topics:
Repair shop parts purchasing trends
Channel share trends
Customer segmentation (consumer and repair shops)
DIY and DIFM metrics
Purchase decision processes
Repair shop and technician demographics
Part installation volumes
Brand preferences and usage
Product planning and vehicle accessorization