The Import Vehicle Community, formerly the Auto International Association (AIA), a segment community of the Auto Care Association, is accepting entries for the 2016 Import Product and Marketing Awards program. The awards honor brands and companies for their programs for import nameplate cars or trucks, and are open to all AAPEX exhibitors. Entries and award winners will be recognized during AAPEX in Las Vegas.
This year’s awards categories include:
- Best Overall Import Aftermarket Product or Product Line
- Best New Product or Product Line for Import Cars or Trucks
- Best Performance Product, Accessory or Functional Fluids for Import Cars or Trucks
- Best New Tool for Repairs on Import Cars or Trucks
- Best Problem-Solver for Import Cars or Trucks
- Best Packaging of a Product for Import Cars or Trucks
- Best Merchandising/Advertising of a Product for Import Cars or Trucks
- Best Print or Electronic Catalog of a Product Line for Import Cars or Trucks
- Best Website Presentation of Product(s) for Import Cars or Trucks
- Best Social Media Campaign for Import Cars or Trucks Product and/or Brand Marketing
Entries will be displayed near the Import Vehicle Community’s new booth location on the upper level AAPEX booth No. 42001 and display cases in AAPEX booth No. 42011, with signage directing buyers to company booths. In addition, all entries will enjoy year-long exposure, with winning entries highlighted on the Import Vehicle Community website.
The awards will be presented at a press conference at AAPEX on Tuesday, Nov. 1. Award winners will receive a full-page, post-AAPEX ImportCar ad, and will be recognized at the Import Vehicle Community Luncheon and Awards Program on Wednesday, Nov. 2.
Click here for the 2016 Import Product and Marketing Awards entry form that includes judging criteria for each category. Entry forms received by Aug. 31 will enjoy the early-bird discount fees. Entries received by Sept. 15 will be included in pre-AAPEX publicity in the October issues of ImportCar and Counterman magazines.
For more information, click here, or email Rosemary Perry at [email protected].
