KALAMAZOO, Mich. — Eaton Corp. has announced that Ignacio Aguerrevere has joined its Truck Group as senior manager, global marketing. Aguerrevere will be responsible for Eaton’s Voice-of-Customer and Market Segmentation initiatives, as well as advanced marketing for new technologies and innovations. He will also lead global product planning in coordination with Eaton’s divisional product planning functions, and will share leadership responsibilities on Eaton’s Truck Growth and Innovation Council.
“Ignacio’s talents and leadership will be put right to work for Eaton, leading a number of key marketing initiatives and product planning activities across the breadth of Eaton’s commercial vehicle product lines,” said John Beering, director of marketing for Eaton’s Truck Group. “We expect him to add immediately to the synergy and value of our marketing activities here in Kalamazoo and around the world.”
Aguerrevere joins Eaton from United Technologies’ (UTC) Carrier Transicold Division where he most recently served as general manager, Latin America. Previously, he held several roles for United Technologies including director, Marketing, Carrier Transicold, Americas; and marketing and product manager, UTC Fuel Cells. Prior to UTC, he worked as a consultant for Accenture in South America.
Aguerrevere earned a master of business administration and a master of science in engineering management from the J. L. Kellogg Graduate School of Management and the Robert McCormick School of Engineering, Northwestern University in Evanston, Ill. He also has a bachelor of science degree in industrial engineering from the Universidad Catolica Andres Bello in Caracas, Venezuela.
For more information about Eaton Corp., visit: www.eaton.com.