DORAL, Fla. – The Hytec Automotive Group, a global automotive aftermarket manufacturing and distribution company acquired into private ownership last year, has announced the formal launch of corporate rebranding initiatives to support its new TS 16949 certified line of OES aftermarket products. These products include water pumps, shock absorbers, hub bearings and fan clutches. The Hytec Automotive Group will be exhibiting for the first time at AAPEX booth no. 1681.
In addition to the company’s Doral, Fla., corporate headquarters and distribution center, the company also markets through North American distribution centers located in Columbus, Ohio; Denver, Colo.;, Carson, Calif.; and Richmond, Va.
Through the integration of these new and targeted aftermarket product lines, The Hytec Automotive Group today markets a full line of automotive and truck products into the United States, Canadian and international OES distribution channels.
“Hytec Automotive is extremely proud to be a certified parts manufacturer and distributor for the North American automotive aftermarket," said Juan Ramos, president/CEO, Hytec Automotive Group. “We, including our executive team of COO, Gilberto Lopez; CFO, James Irving; and President North American Sales, Bob Van Gorkom, are very optimistic and excited about the future growth opportunities for the domestic automotive aftermarket. Our intent is to use our rebranding campaigns to educate global suppliers about the power our OES product solutions possess to drive manufacturing and distribution expansion. Our eyes shall remain on the future and we have made a dedicated long-term growth commitment to our employees, our distributors and our valued-customers”
Key elements of the Hytec Automotive rebranding campaigns include a new interactive website, www.hytecauto.com, strategic public relations activities and participation in domestic and international automotive aftermarket trade events, as well as through digital communications through an online product catalog.
