This week, 500 shop owners, service technicians, Automotive Parts Associates (APA) WDs and suppliers are enjoying some time in Cancun, Mexico, as participants in the 2016 Professionals’ Choice SunSplash trip.

Held biennially, SunSplash is a loyalty program offered through APA members.

“Our customers love coming on these trips. Not only do they enjoy getting away to warm venues in the winter, but they get to know our other customers and it’s become like a happy family reunion,” said Rob Jacobs, president of Automotive Warehouse Co. in Wichita, Kansas.

Promoted as a loyalty program, shop owners who purchase from APA members earn loyalty points toward the cost of the trip. WDs who purchase from the supporting manufacturers earn additional rebates.

“In addition to four nights and five days at the all-inclusive Live Aqua Resort in Cancun, attendees have enjoyed a group outing to EXPLOR and a huge party where we gave away exciting prizes and cash,” said Gary Martin, president and CEO, Automotive Parts Associates.