Emporia, Kansas-based Hopkins Manufacturing Corp. earned the industry’s most prestigious packaging innovation award at AAPEX 2018 held last month in Las Vegas.
Based on voting by automotive buyers from around the world, OxiClean Total Interior Carpet & Upholstery Cleaner was named most innovative packaging in the car care category. The award-winning product combines a patent-pending cleaning tool design, a powerful upholstery and carpet cleaning solution and one of the most highly recognized consumer brands for a fresh, bold look to the automotive aisle.
Marcus Gooden, marketing director for cleaning products said, “The OxiClean brand is recognized by consumers as one of the most innovative brands in the marketplace today. Our OxiClean Total Interior Cleaner combined with innovative cleaning tool design has truly created something new and is resonating in a category where products struggle to break through the clutter of products on retail shelves.”
Just prior to the AAPEX Show, the Total Interior Cleaner was recognized for packaging innovation, along with two other OxiClean products, by the Southern Aerosol Technical Association (SATA).
“It is an honor for Hopkins to again be recognized by our industry for innovation,” added Mike Williams, Hopkins’ vice president and chief marketing officer. “Even more gratifying is the consumer acceptance that the OxiClean Total Interior product is generating strong initial and repeat sales with consumers.”
