The membership of HDA Truck Pride (HDATP) is “Leading the Change” for this year’s annual meeting. Celebrating its fifth year as a sales and marketing organization, HDATP membership continues to buy better, sell more and employ additional tactics to improve operational efficiency, according to the group. Preparing for industry changes, HDATP endeavors to introduce relevant programs to its membership.
For this organization, change is part of the norm and not cause for alarm. The association says leading change requires forethought, vision and the resources necessary to formulate an actionable plan. The agenda will be packed with sessions discussing sales tools, marketing programs and business efficiency training, just to name a few. Keynote speaker, Derek Kaufman, will enlighten members, vendors and guests on profitability opportunities associated with telematics and vehicle technologies, during his remarks.
The business development team will be reinforcing the theme with training sessions to support buying better, selling more and being operationally efficient. The meeting will be held April 13-17 at the JW Marriott Hill Country in San Antonio.