Hankook Tire announced its corporate magazine “MiU” received a Grand Winner award in Magazines-Design category at Mercury Excellence Awards 2015/2016, following the announcement of Gold Award in the category last February. Hankook Tire says it was recognized as a premium brand equipped with cutting-edge technology, as well as leading motorsports culture, through its high-tech lifestyle magazine MiU.
MiU has been acclaimed for its creativeness and effectiveness as a communication channel to its customers in design and contents since it began publishing in 2013. The company says it delivers unique and interesting topics on motorsports, tech toys, architecture and fashion items under the special themes and the cover page for each season. In particular, this award-winning season introduced five global racing teams including Martini, Gulf, Scuderia Ferrari, Lotus and Hankook Tire with each team’s symbolic colors on the cover page. This season also covers Hankook Tire’s motorsports history that also includes the introduction on 24H series.
The Mercury Excellence Award was founded in 1987 with the principal purpose of advancing the art and sciences of communications in an international arena. The award is held every year hosted by global media group MerComm in New York City. Marking 29th of the award this year, total 650 entries from 23 countries participated in the awards.
“It is great privilege to receive a Grand Winner [award] at the world’s best communication awards,” said Seung-Hwa Suh, vice chairman and CEO of Hankook Tire. “As MiU represents Hankook Tire’s design philosophy and commitment to enhance interaction with customers, Hankook Tire will continue to do best to be a top-tier brand boosting brand privilege in the global automotive industry.”
