CHANTILLY, Va. Tom Marx, president and CEO of The Marx Group, a full service marketing strategy and communications firm specializing in the automotive aftermarket, will offer attendees to the Big R Show the opportunity to gain insight and tips on how to incorporate a “green” marketing strategy. This seminar aims to help diesel engine and small parts remanufacturers understand how to promote their company’s green assets as a way of improving their bottom line.
The panel seminar presentation, moderated by Marx, is scheduled for 1-2 p.m. on Sunday, Oct. 31 at the Las Vegas Hilton. The seminar is being held as part of the education seminar series offered by APRA’s International BIG R Show. The Marx Group has helped several clients, including AAEQ Manufacturers & Recyclers with its green marketing campaign, which recently garnered AAEQ local and national attention for its green marketing efforts.
“Green marketing is not just a PR campaign, it is good for business, as it allows your company to take advantage of indigenous claims of a business focused on environmental sustainability," said Marx. "Remanufacturing provides energy conservation, raw material conservation, landfill space conservation and air pollution reduction. Communicating these messages to the public with creativity and consistency can translate corporate goodwill into new customers.”
Scott Stolberg, president and CEO of AAEQ Manufacturers and Recyclers, and Keith Patridge, president and CEO the McAllen Economic Development Corp. (MEDC) are two of the panelists slated to participate in the hour-long seminar.
Stolberg will provide perspectives on how AAEQ transformed its business through strategic marketing initiatives. Once known as simply a supplier of engine and transmission cores, Stolberg will explain how AAEQ is now known as a leading green company through its full-service automotive salvage and scrap recycling business.
Patridge and his team has seen success with its "Green Campaign" to promote product remanufacturing and product reuse in the McAllen, Texas-Reynosa, Mexico, area with a message of increasing a product’s lifecycle for profit. By consistently promoting the “green” message to corporations, the company says it has been able to develop profit margins on the sale of remanufactured goods as high as 40 percent.
Marx adds, “In this seminar, our panel will help remanufacturers learn why green marketing makes good financial sense and practical green marketing methods remanufacturers can implement into their company’s overall marketing strategy."
To attend "Green Marketing – Make it Your Business" you must be registered to attend the International BIG R Show. For more information, visit the Big R Show website.