Genuine Parts Co. (GPC) announced that Motion Industries, the company’s Industrial Parts Group, has acquired Braas Co., a leading multi-regional distributor of products and services for industrial automation and control, specializing in pneumatics, motion control, industrial networking, machine safety, robotics and related industrial parts.

Founded in 1961, Braas Co. is based in Eden Prairie, Minnesota, and serves thousands of customers throughout the Midwest and Southeastern United States from a network of five sales offices and three warehouses. The addition of Braas Co. is expected to generate annual revenues of approximately $90 million.

Paul Donahue, president and CEO of Genuine Parts Co., stated, “Braas Co. is a well-established distributor of products and services in the industrial automation and control categories. The growth prospects for this segment of the industrial marketplace are compelling, and the addition of such a well-positioned business serves to substantially enhance our automation capabilities. We are pleased to welcome the Braas Co. team to the Motion Industries and GPC family, and we look forward to their future contributions to our collective success.”