Global Marketing Veteran Atticus Firey To Lead Automotive Care Laboratories

Global Marketing Veteran Atticus Firey To Lead Automotive Care Laboratories

Firey will oversee strategic/corporate planning, brand strategy, acquisition planning and sales and organizational management, as well as all other aspects of the company.

Automotive Care Laboratories LLC (ACL), a global consumer products company offering a number of brands, such as West Coast Customs Car Care, has announced the appointment of Atticus Firey to its CEO post.

Firey, who previously helmed Meguiar’s Inc., a car care products company, will oversee strategic/corporate planning, brand strategy, acquisition planning and sales and organizational management, as well as all other aspects of the company.

In addition to serving as President of Meguiar’s, which under his leadership grew from annual sales of $27 million to $280 million, Firey served as chief strategy officer at Blue River Interactive, a Sacramento-based developer of marketing infrastructure and content management technologies, where he successfully directed brand strategy and target acquisitions. He will work out of the ACL global corporate headquarters office, located in New York City, as well as the company’s new Southern California office in Orange County.

You May Also Like

Stoneridge Appoints Chief Technology Officer

Most recently, Troy Cooprider was VP of global technology, responsible for leading product innovation, advanced engineering and technology strategy.

Stoneridge Appoints Chief Technology Officer

Stoneridge, Inc. announced the appointment of Troy Cooprider to the position of chief technology officer. Cooprider will set the company's strategic technology and product roadmaps, and support future innovation and growth through oversight of the global engineering function, the company said.

Most recently, he was vice president of global technology at Stoneridge, responsible for leading product innovation, advanced engineering and technology strategy.

MBE Group Promotes Gretchen Bennett to Account Manager

Bennett will support strategic initiatives for clients, including media relations, event management, content development and more.

MBE Group Promotes Gretchen Bennett to Account Manager
Advance Auto Parts Appoints Three New Independent Directors

With the appointments, the company’s board will temporarily expand to 12 directors.

Advance Auto Parts
Marelli Names EVP/President of Automotive Lighting & Sensing

Frank Huber assumed this role effective March 1.

Marelli Names EVP/President of Automotive Lighting & Sensing
Monro, Inc. Appoints Vice President Human Resources

Jack Heisman assumed this post, effective immediately, and will also oversee Monro’s corporate communications department.

Monro, Inc. Appoints Vice President Human Resources

Other Posts

Jacki Lutz Named Content Director at Auto Care Association

As the director of content, Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Philippe Baudin Appointed COO of Amerigo International

He will concurrently hold the position of advisor to CEO Sylvain Abergel for relations with aftermarket leading suppliers.

BorgWarner Appoints Chief Accounting Officer

Amy Kulikowski fills the position, effective March 1.

BorgWarner Appoints Chief Accounting Officer
GSP Adds Snyder as Sr. Account Manager, Specialty Accounts

Greg Snyder will lead sales efforts for GSP in the e-commerce, ATV/UTV, OES and O’Reilly Auto Parts segments.

Greg-Snyder-GSP-North-America