ORLANDO, Fla. — General Automotive Co., a North American provider of aftermarket parts and advanced technology for the automotive industry, has announced the launch of its new direct import program for automotive undercar products.
The undercar program includes brake drums and rotors, wheel hubs and u-joints. The company said that the product lines will have strong application coverage, covering domestic, Asian and European makes, originating from certified manufacturing facilities. All part numbers go through a stringent quality control procedure and will be validated for the U.S. market, according to General Automotive.
The company added that the program will be competitively priced and all product lines will have up-to-date cataloging. The lines can be sold through the OE Source private brand or through a private-label program.
General Automotive says that through its joint venture General Automotive China/Taichi Automotive, the company will be able to control and support its product manufacturing, which will ensure quality, delivery and competitive pricing.
"This is another great example of how our new joint venture, General Automotive China/ Taichi Automotive continues to allow us to expand into new product lines which are both of the highest quality and extremely price competitive. We continue to grow our manufacturing and supplier base through General Automotive China; this allows us to better serve our customers in helping them achieve a more economical and higher quality product," said Dan Valladao, CEO and president of General Automotive.