Fix Auto USA has announced its 100th franchise location, marking a milestone in the growth of the independent, owner-operated collision repair brand.

Fix Auto says it launched its franchise model in 2011 in response to a collision repair landscape increasingly dominated by regional and national consolidators, and insurance carriers looking for a turnkey vehicle claims processing solution. The company and its franchise concept aimed to answer the challenge, allowing its high-performing locations to compete and thrive in the MSO market segment. The company also adds that this achievement has been attained without forfeiting the facility’s established ownership and identity, and connection to local markets.

“Reaching this moment in our brand’s history in a wildly competitive market is cause for celebration,” said Paul Gange, Fix Auto president and chief operating officer. “The entire Fix Auto family played a role in this accomplishment and should be acknowledged for delivering the unmatched value proposition our insurance partners and vehicle owner customers see and appreciate every day — industry-leading performance, concierge-level service and productive industry and community relationships — to name just a few.”

The company says its rapid expansion of the Fix Auto Brand is indicative of the commitment the network has made to expand purposefully and selectively in new and existing markets, a strategy it will continue to follow.

“There’s no question that the brand continues to gain traction because we extend invitations only to operators who exhibit market-leading performance and are driven, passionate and committed to their businesses,” said Armin Price, Fix Auto vice president of network development and marketing. “Maintaining this philosophy as we move forward will reinforce our already strong core of independent operators and position us for success in 2016 and beyond.”