SOUTHFIELD, MI Federal-Mogul today announced the launch of its new AlwaysAChampion.com website. The site offers a behind-the-scenes virtual reality experience featuring Federal-Mogul’s legendary Champion spark plug brand.
Developed in conjunction with the Champion brand’s 100th anniversary, AlwaysAChampion.com celebrates the heritage of one of the industry’s best known and most respected brands by looking into the future of ignition technology for the next generation of hardworking engines. The unique, new global site features key Champion milestones over the past 100 years and takes visitors into the “Champion Garage,” where they will be able to compete for a wide range of attractive prizes through the Champion “Crew Chief Challenge” interactive driving skills competition.
“This powerful new web-based experience encourages consumers and professionals alike to join the performance-driven culture that has made Champion one of the world’s most innovative brands,” said Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul. “Visitors will be able to test their crew chief skills through the interactive challenge, look up Champion spark plugs for their vehicles, enter the ‘Performance Driven Sweepstakes’ and order a Champion merchandising kit, among several other activities.
“This is just one of many activities planned for the Champion brand’s centennial celebration.”
The cornerstone of AlwaysAChampion.com is the virtual reality “Champion Garage,” where visitors can meet racing professionals, watch exciting new motorsports videos, access free online and mobile downloads, look up Champion parts and play a “Crew Chief Challenge” interactive game to earn attractive prizes. Parts professionals, technicians and consumers also can sign up to receive the brand’s new “Always a Champion” merchandising kit.
Established in 1907, the Champion brand is celebrating its performance-driven heritage by looking forward to future generations of innovative products for the automotive industry. The brand’s iconic red-and-black bowtie logo already a familiar sight for millions of consumers worldwide will gain unprecedented exposure throughout the campaign at racing venues, in service garages, parts stores, national retail locations and other locations.